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Good label manners: Not all "eco-labels" are created equal

Sunday, March 21, 2004

Grist Magazine, March 2004

"What's in a name?" asks Shakespeare. Conscientious food consumers are beginning to realize that the answer too often is, "Not much." Shoppers increasingly are willing to pay more for food produced in a way that protects human health, water, wildlife, rural communities, and farm workers. And this is not lost on marketers. Many grocery packages today include "eco-labels" that make attractive claims... Read the article.

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