Salmon Safe Soapbox
Photo by Barry Kovish

Seattle tries a new hook to save salmon: A product label assures customers that farms and vineyards don't damage fish habitats

Sunday, December 24, 2006

Los Angeles Times, December 2006
This is a city that takes its salmon very seriously - as a delicacy, and as a regional icon. Now a new citywide ad campaign is asking grocery shoppers to step up and do their part to save the salmon. The bus ads remind shoppers to look for the "Salmon-Safe" label, which blesses fresh locally produced eggs, milk, wine and produce. This label assures the customer that the agricultural practices of the farm or vineyard in question do not harm salmon habitat. It's a message that seems tailor-made for this city, where organic coffee shops, farmers markets and agricultural cooperatives flourish...

PCC bus

Read the article at the LA Times.

Seattle tries a new hook to save salmon

A product label assures customers that farms and vineyards don't damage fish habitat.

December 09, 2006

Lynn Marshall, Times Staff Writer

SEATTLE — This is a city that takes its salmon very seriously -- as a delicacy, and as a regional icon.

Now a new citywide ad campaign is asking grocery shoppers to step up and do their part to save the salmon.

The bus ads remind shoppers to look for the "Salmon-Safe" label, which blesses fresh locally produced eggs, milk, wine and produce. This label assures the customer that the agricultural practices of the farm or vineyard in question do not harm salmon habitat.

It's a message that seems tailor-made for this city, where organic coffee shops, farmers markets and agricultural cooperatives flourish.

Stewardship Partners, a local nonprofit that works with private landowners to restore and preserve the natural landscape, has been running the Salmon-Safe program in the Seattle area since 2004. The bus campaign and recent radio spots are its first large-scale promotions of the label.

"We've been scaling up," said Stewardship Partners' program director, Larry Nussbaum. "We had to have enough producers in the program to meet demand before we could run this kind of a campaign."

The Salmon-Safe program dates to 1995, when it was developed at the Pacific Rivers Council. Now the certification standards are set by Salmon-Safe Inc., a nonprofit in Portland, Ore., that looks for groups like Stewardship Partners to administer the program locally. Oregon, Washington and Marin County are among its partners.

Overall, the program has certified more than 150 farms and wineries.

The certification inspection takes into account a producer's water use, erosion control, pesticide management, and maintenance of biological diversity, among other factors. A producer need not be certified organic to qualify, though many are.

Salmon-Safe's managing director, Dan Kent, says the program's growth and success in Seattle has been "phenomenal."

Thirty farms, vineyards and dairies have been certified in the Puget Sound area.

Nussbaum attributed Seattle's interest in the program to a number of factors -- primarily public awareness and concern for local agriculture.

"There is a huge amount of buzz here around the whole issue of salmon. The government is spending millions of dollars on programs to restore wild salmon habitat -- and this is a program that gives private landowners a way to be a part of that effort," Nussbaum said. "We also have two big trends -- growth in the natural organic foods market and even more growth in the local sustainable agriculture movement -- that have been huge."

But PCC Natural Markets' merchandising director, Paul Schmidt, does acknowledge: "Our customers were a little confused in the beginning. They'd ask, 'How can lettuce be salmon-safe?' " PCC describes itself as the largest natural foods cooperative market in the United States, with eight stores in the Seattle area and more than 40,000 members.

"But now that we've explained the program -- that it is about the farmers and their practices -- we've seen a strong response," Schmidt said. PCC, which joined the Salmon-Safe campaign two years ago, has used its membership magazine, monthly specials and its staffers to explain the program to customers.

In Oregon, the Salmon-Safe certification has been expanded to cover the land management practices of businesses, government entities and universities. Nike's corporate campus in Beaverton, Ore., and Portland's park system are among the certified organizations. Kent says he expects to see this part of the program expand to Seattle as well.

He said it was hard to quantify the success of the label in terms of the number of fish saved, but he did note that when partner retailers such as the PCC co-op ran educational promotions about the label, "we typically see sales of certified products go up 15 to 20%."

The program isn't just about salmon, Nussbaum said.

"The salmon is a symbol to rally round," he said. "Salmon are an iconic species; the label represents the practices that protect and preserve water quality and habit, which benefits the whole of the watershed."

Not everyone who participates has seen a boost. Gerard Bentryn, owner of Bainbridge Island Vineyards and Winery, just across the bay from Seattle, went through the certification process last year; his winery's participation is advertised on its website, and the Salmon-Safe label is displayed on its wine bottles.

"I'm disappointed, to tell you the truth," he said. "No one has ever asked me about it." Still, Bentryn, a former water resource manager with the National Park Service, said he was committed to the ideals of the program, and to salmon-safe practices.

"I hope it will have an impact, that people will start to think about what they consume in environmental terms," he said.

William Ruckelshaus, the chairman of Washington state's Salmon Recovery Funding Board and a former Environmental Protection Agency chief, said certification programs such as the Salmon-Safe effort could make a difference.

"These programs are really just in their infancy," he said. "It's going to take a number of years yet before we can see how far their reach will be."

Lisa Wade, 37, first saw the Salmon-Safe label at a local farmers market in the summer. Shopping at a Seattle PCC this week, she said the label made her feel that she was doing something to help environmentally sustainable local agriculture.

"Do I think I'm saving a salmon? I don't know," she said. "But at least I know the product is local, and that I'm participating in something that's trying to address the problem."

lynn.marshall@latimes.com

Share |

kehamilan mulai membuka dan

kehamilan mulai membuka dan leher rahim menjadi melun
Nano Towel
the big diabetes lie

maka jalur kehamilan mulai

maka jalur kehamilan mulai membuka dan leher rahim menjadi melun
Paleohacks Cookbook
your x back

karena hormon ini di bendung,

karena hormon ini di bendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak
discount
15 minute manifestation
appcoiner

file sharing app

Jual obat aborsi surabaya

jual obat aborsi surabaya obat aborsi kandungan ampuh kota sby, jawa timur ini memberi layanan aborsi via online anda bisa memesan obat cytotec di sini tanpa mempunyai resep dari dokter.“Abortion Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesterone, karena hormon ini di bendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak, sehingga mulai mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja (maksimal 1 jam sejak obat diminum) darah inilah yang kemudian menjadi pertanda bahwa pasien telah mengalami menstruasinya, sehingga secara otomatis kandungan di dalamnya telah hilang dengan sendirinya 100% berhasil…

jual obat aborsi bali
jual obat aborsi semarang

jual obat aborsi malang
jual obat aborsi bekasi
jual obat aborsi bandung
jual obat aborsi batam
jual obat aborsi tangerang
jual obat aborsi sidoarjo
jual obat aborsi samarinda
jual obat aborsi pekanbaru
jual obat aborsi bogor
jual obat aborsi

Tak for at dele dette forum

Tak for at dele dette forum indlæg! Alle dine indlæg har meget relevant indhold og er opfindsomme. Læs Friv 2019
Ser frem til dine fremtidige stillinger. Tak!

jody

As I website possessor I believe the content material here is rattling fantastic لوله pvc برق

jody

Thank you ever so for you article post.Really looking forward to read more. Much obliged.تابلو چلنیوم

jody

it a try. Applaud your work and keep sharing your information.شیشه رنگی

jody

A good informative post that you have shared and thankful your work
درمان واریکوسل

jody

Very informative blog you share and I will save you blog in future reference.
بالا بردن سینه

jody

I am very pleased to see these kind Information In this article, Thank you for sharing!سفارش جعبه گل

jody

Very informative blog you share and I will save you blog in future reference.

تعمیرگاه مجاز سامسونگ

jody

I’m very happy to discover this great site. I need to to thank you for your time for this wonderful read!! I definitely savored every part of it and I have you saved as a favorite to check out new information on your web site.
نمایندگی مجاز ال جی

jody

Very good brief and this post helped me a lot. Say thank you I searching for your facts. Continuous it..
خرید گل

jody

It is not my first time to pay a quick visit this web site, i am visiting this web site dailly and get pleasant facts from here daily

تبلیغ در تلگرام

jody

Thank you!
Thank you. This is very useful.درمان چاقی

jody

It is not my first time to pay a quick visit this web site, i am visiting this web site dailly and get pleasant facts from here daily
کاشت مو

haupt

Finding hidden keys around the screen? Well, it’s simple but not easy! Lancia Hidden Keys is available at friv Games for girls to bring you interesting things. Try yourself with Lancia Hidden Keys!

Tủ nấu cơm
máy làm Ðá

instagram for pc

Best Packers Movers

Century Packers and Movers Bangalore is a proper relocation service, if anyone want to relocate their residence or office, they can contact packers and movers which they will be helping in moving our goods to one place to another place. bangalore packers and movers

nice

This is really an amazing information. Thanks for sharing this kind of information, Line for PC, viber for PC, imo for PC, Zapya for PC,

file sharing app

mediaapp

I got good ideas from this

I got good ideas from this amazing blog. I am always searching like this type blog post. I hope I will see again..
Marriage Relationship Solution
Love Relationship Problem Solutions
Husband Wife Problem Solution
Get Ex Boyfriend-Girlfriend Back
Bring Back Ex-Lover Back into Life

Hi, Have you ever wondered if

Hi,

Have you ever wondered if everyone in the world is trying to do the exact same thing?

At times, the Internet seems to be more crowded than my favorite stores.

Maybe the time has come to branch into new areas where we can find people who are not so skeptical.

Have you ever wondered if maybe there is a better way?

My friends, Mark and Mialei, have been reaching out to people in non-IM niches for a long time.

Their newest course reveals their exact methods for reaching out to people who are seeking answers.

There is no need to stay where everyone else has already burned up the potential.

You might discover that some of your personal interests would be helpful to other people.

The only way to find out - is to take action right now before the price for Cash Beyond Words jumps!

Take a couple of moments and check this out today!

You won't regret it because the possibilities are truly endless!

To your unique success!
My recent post: FlexSocial Review

Amazing, this is truly

Amazing, this is truly fascinating perusing. I am happy I discovered this and got the opportunity to peruse it. Awesome employment on this substance. I like it
Sent from Best Jvzoo Reviews
My recent post: Canine Commissions Review

"Boredom is a killer—which is

"Boredom is a killer—which is why a cure for boredom can be a lifesaver.

The truth is, portable Bluetooth speakers have been the handheld solution to elevate the moment, whether at the beach, the middle of a party, or a lazy afternoon at home for years now—and your brand can get in on that excitement.

Right now—with C2BPromo.com, you can put you logo on a wide array of Promotional Bluetooth Speakers, in all different shapes and sizes, from waterproof to resilient wood—with models coming in at 6-7 dollars all the way up to high-end luxury designs. Multiple surfaces on almost every customized Bluetooth speaker can showcase your logo—so no matter which way it’s turned, your name is always center staged." Bluetooth Speaker with logo

I am happy you take pride in

I am happy you take pride in what you compose. This makes you stand way out from numerous different essayists that push ineffectively composed substance. italian clothing online uk

The new cheap accountants

The new cheap accountants that I use also have a great google plus page that they update on a regular basis.

I really like the advertising

I really like the advertising used here. I certainly caught my attention. These cheap accountants also grabbed my attention due to their low prices. I joined them over a year ago now and I'm so happy I did.

Really delicious, we need

Really delicious, we need best resource for this Adi Rak Minimarket Jogja

Pt. J.K. Shastri

Great post. Keep posting such kind of info on your page.
Family and relationship problem solution
Indian Vedic Astrology Consultation

check cashing near me

Remarkable articles. I have to tell you document savor grasping all of these on a daily basis. There is experienced very much the ones internet site. At this time follow-up check cashing near me Regards just for excellent knowledge.

payday loans carson

Appreciate it tons for the aim of attempting to assist question this wonderful, currently I’m positively to fix the item additionally to utterly love grasping to boot with of that info. That the possible presently abide by that payday loans carson It's very connected with sensible guide for anyone.