Salmon Safe Soapbox
Photo by Barry Kovish

Seattle tries a new hook to save salmon: A product label assures customers that farms and vineyards don't damage fish habitats

Sunday, December 24, 2006

Los Angeles Times, December 2006
This is a city that takes its salmon very seriously - as a delicacy, and as a regional icon. Now a new citywide ad campaign is asking grocery shoppers to step up and do their part to save the salmon. The bus ads remind shoppers to look for the "Salmon-Safe" label, which blesses fresh locally produced eggs, milk, wine and produce. This label assures the customer that the agricultural practices of the farm or vineyard in question do not harm salmon habitat. It's a message that seems tailor-made for this city, where organic coffee shops, farmers markets and agricultural cooperatives flourish...

PCC bus

Read the article at the LA Times.

Seattle tries a new hook to save salmon

A product label assures customers that farms and vineyards don't damage fish habitat.

December 09, 2006

Lynn Marshall, Times Staff Writer

SEATTLE — This is a city that takes its salmon very seriously -- as a delicacy, and as a regional icon.

Now a new citywide ad campaign is asking grocery shoppers to step up and do their part to save the salmon.

The bus ads remind shoppers to look for the "Salmon-Safe" label, which blesses fresh locally produced eggs, milk, wine and produce. This label assures the customer that the agricultural practices of the farm or vineyard in question do not harm salmon habitat.

It's a message that seems tailor-made for this city, where organic coffee shops, farmers markets and agricultural cooperatives flourish.

Stewardship Partners, a local nonprofit that works with private landowners to restore and preserve the natural landscape, has been running the Salmon-Safe program in the Seattle area since 2004. The bus campaign and recent radio spots are its first large-scale promotions of the label.

"We've been scaling up," said Stewardship Partners' program director, Larry Nussbaum. "We had to have enough producers in the program to meet demand before we could run this kind of a campaign."

The Salmon-Safe program dates to 1995, when it was developed at the Pacific Rivers Council. Now the certification standards are set by Salmon-Safe Inc., a nonprofit in Portland, Ore., that looks for groups like Stewardship Partners to administer the program locally. Oregon, Washington and Marin County are among its partners.

Overall, the program has certified more than 150 farms and wineries.

The certification inspection takes into account a producer's water use, erosion control, pesticide management, and maintenance of biological diversity, among other factors. A producer need not be certified organic to qualify, though many are.

Salmon-Safe's managing director, Dan Kent, says the program's growth and success in Seattle has been "phenomenal."

Thirty farms, vineyards and dairies have been certified in the Puget Sound area.

Nussbaum attributed Seattle's interest in the program to a number of factors -- primarily public awareness and concern for local agriculture.

"There is a huge amount of buzz here around the whole issue of salmon. The government is spending millions of dollars on programs to restore wild salmon habitat -- and this is a program that gives private landowners a way to be a part of that effort," Nussbaum said. "We also have two big trends -- growth in the natural organic foods market and even more growth in the local sustainable agriculture movement -- that have been huge."

But PCC Natural Markets' merchandising director, Paul Schmidt, does acknowledge: "Our customers were a little confused in the beginning. They'd ask, 'How can lettuce be salmon-safe?' " PCC describes itself as the largest natural foods cooperative market in the United States, with eight stores in the Seattle area and more than 40,000 members.

"But now that we've explained the program -- that it is about the farmers and their practices -- we've seen a strong response," Schmidt said. PCC, which joined the Salmon-Safe campaign two years ago, has used its membership magazine, monthly specials and its staffers to explain the program to customers.

In Oregon, the Salmon-Safe certification has been expanded to cover the land management practices of businesses, government entities and universities. Nike's corporate campus in Beaverton, Ore., and Portland's park system are among the certified organizations. Kent says he expects to see this part of the program expand to Seattle as well.

He said it was hard to quantify the success of the label in terms of the number of fish saved, but he did note that when partner retailers such as the PCC co-op ran educational promotions about the label, "we typically see sales of certified products go up 15 to 20%."

The program isn't just about salmon, Nussbaum said.

"The salmon is a symbol to rally round," he said. "Salmon are an iconic species; the label represents the practices that protect and preserve water quality and habit, which benefits the whole of the watershed."

Not everyone who participates has seen a boost. Gerard Bentryn, owner of Bainbridge Island Vineyards and Winery, just across the bay from Seattle, went through the certification process last year; his winery's participation is advertised on its website, and the Salmon-Safe label is displayed on its wine bottles.

"I'm disappointed, to tell you the truth," he said. "No one has ever asked me about it." Still, Bentryn, a former water resource manager with the National Park Service, said he was committed to the ideals of the program, and to salmon-safe practices.

"I hope it will have an impact, that people will start to think about what they consume in environmental terms," he said.

William Ruckelshaus, the chairman of Washington state's Salmon Recovery Funding Board and a former Environmental Protection Agency chief, said certification programs such as the Salmon-Safe effort could make a difference.

"These programs are really just in their infancy," he said. "It's going to take a number of years yet before we can see how far their reach will be."

Lisa Wade, 37, first saw the Salmon-Safe label at a local farmers market in the summer. Shopping at a Seattle PCC this week, she said the label made her feel that she was doing something to help environmentally sustainable local agriculture.

"Do I think I'm saving a salmon? I don't know," she said. "But at least I know the product is local, and that I'm participating in something that's trying to address the problem."

lynn.marshall@latimes.com

Share |

xcwx

Great blog and I love what

Great blog and I love what you have to say and I think I will tweet this out to my friends so they can check it out as well. I like what you have to say Rivertrees | coco palms condo | the rise @ oxley | the rise @ oxley residences great article. keep blogging the good stuff

resep obat kuat

I have not much time to visit many websites. But today I found this site accidently. I explored much information which is useful to my life. specialist-obatkuat.blogspot.com

Nice post

Thanks for the blog.Much thanks again.

excellent. one of the best

excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Pollen and Bleu | Pollen & Bleu | coco palms | coco palms pasir ris this article is worth bookmarking. keep it up !

jv toolkit

Super Simple Hangouts|
Traffic Jeet 2.0|
Tee Cash Kit is a detailed, step-by-step video blueprint on how to make money (and tons of it) selling T-shirts on Teespring. |
CPA Hybrid Profits|
FB Marketing Secrets 2.0|
FB Flywheel|
Helpouts Expert Secrets|
Tube SEO Ranker|
Kindle Ritual 2014|
TubeTrackr|
Speed Demon Backend SEO|
Easy Auction Income is a complete Video Coaching Program showing you how these guys source |
Extra 1K Income |
NicheReaper 2.0 |
WP Authority Robot |
Supreme Traffic Bot is the new way to generate high retention visits, and automate repetitive tasks with ease |
Productivity Hacks PLR Bundle |

great blog. keep it up.

great blog. keep it up. bookmarked for future reading Rivertrees Residences | Rivertrees condo | Rivertrees

Keyword Winner Pretty good

Keyword Winner
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog

posts. Any way I’ll be subscribing to your feed and I hope you post again soon
FB Niche Explosion Bonus
Everything you need to know about this product launch, click here to see full review
Authority Spy Reviews
Get it now for your successful online
WP Profit Magnet Bonus
Drive your traffic with
Traffic Backdoor Reviews
To make it easier for you to edit and save the imported content, you may want to reassign the author of the imported

item to an existing user of this site.
Market Research Hero

New product launch

It's a good product Media Buy Academy Review

Keyword Demon

Covert Store Builder is the world’s first intelligent, self optimizing affiliate store theme for WordPress. And that is just one of the many powerful features in this unique new theme.
WP Authority Suite
Easy Azon 3.0
2 Cents FB Clicks Video Series
Hustler Mindset
WP Store Press
The Traffic Hack System 2
Fiverr Business In a Box
Covert Store Builder
FB Viral Cash
The RockStar Media Mogul
Easy Azon 3
Content Transformer
Linkedin Business In a Box
Niche Eureka 2
Mobi Video Leads
Keyword Demon

insta portfolio pro

Fb Objective will show your customer how to get the most out of these new features to generate more sales, leads, likes and get the brand new Facebook ad features working for their business.
AmaSuite 3 Review
Spin Rewriter 4 Review
Spin Rewriter 4
Amasuite 3
Insta Portfolio Pro
FB Objective
Content Gorilla
Timeline Poll Wizard
FB Cash Study
iDate Course
FB Social Lead System 2
The Cash Box Blueprint
Social Bribe
PulseOptin
SEO ZEN

Nice fish

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.
Any way I’ll be subscribing to your feed and I hope you post again soon
Insta Portfolio Pro Bonus
SpinReWriter 4 review
Timeline Poll Wizard

Very interesting post.bahamas

Very interesting post.bahamas resorts

Cigarette smoking is injurious to our health.

   I was very pleased to find this site. I wanted to thank you for
this great read!! I definitely enjoying every little bit of it and I have
you bookmarked to check out new stuff you post. 
Led Strip Lights
Led Strip Light
12V Led Lights
Indoor Led Strip Lights
Outdoor Led Strip Lights
12V Transformers
Led tea lights candles
Rechargeable tea lights candles
Colour changing led candles
LED FLICKERING TEA LIGHT CANDLES
Led Power Supplies
LED Transformers
Led Connectors
Led Gu10 lights
Led G4 Lights
Led Mr16 lights
Led Mr11 Lights
Transformer for LED Lights
LED Rope Lights
LED Sticker Lights
Dental Tourism
Laser Hair Removal
conservatory prices
diy conservatory
diy conservatories
conservatories prices
lean to conservatory
lean to conservatories
self build conservatories
self build conservatories
self build conservatory
jungian analysis
jungian analyst jungian
analysis new york
jungian analyst new york
carl jung analysis
carl jung analysis new york carl
jung psychotherapy
carl jung therapy
carl jung therapy new york
jungian therapy
jungian therapy new york jungian
dream interpretation
jungian psychotherapy
jungians
dealing with a narcissist
dealing with
narcissistic personality

definition of
narcissistic
healing narcissism
living with a narcissist
meaning of narcissistic
narcissism
narcissism and healing
narcissism and
therapy
narcissistic behavior
narcissistic dad
narcissistic father
narcissistic father/mother

narcissistic mom
narcissistic mother
narcissistic parent
narcissistic person
narcissistic personality
narcissistic personality disorder in
relationships
narcissistic symptoms
narcissistic women
narcissistic men
therapy for narcissism
SEO INDIA
SEO INDIA
SEO INDIA COMPANY
SEO INDIA
security systems chicago
security cameras chicago
cctv installations chicago
billing software
quotation software
billing
software
, quotation software

SEO Service India offering economical and affordable
SEO COMPANY INDIA services to clients worldwide.
Best Seo Company India
Cheapest SEO India
Affordable SEO India
White Hat SEO India
Ethical SEO Services India
capoeira beginners sydney
capoeira western suburbs
martial arts sydney
capoeira classes sydney
capoeira australia
capoeira sydney
learn capoeira sydney
capoeira kids sydney

SEO COMPANY INDIA
SEO INDIA
SEO EXPERTS INDIA
SEO COMPANY INDIA
SEO INDIA
SEO EXPERTS INDIA

alarm system takeover
alarm system take over
chicago
no contract
alarm monitoring

cheap alarm monitoring central vacuum systems

central vacuum systems
installations

residential intercom systems

commercial intercom
systems
apartment
building intercom systems

flat screen tv
installations
hang
lcd tv tv installations

chicago in-wall speaker
installations
multi
room sound installations

projector room
installations

surround sound wiring
surround
sound wiring chicago

home theater wiring
new
construction low voltage wiring

new construction
low voltage wiring chicago

new home prewire
residential network wiring

alarm system
home security systems chicago

security systems
alarm systems apartment
security cameras

chicago apartment
security systems

chicago retail security
system

chicago bank security and surveillance

chicago school security
cameras

security system

adt alarm chicago
adt home security chicago
security systems chicago
wireless home alarms
chicago

chicago land surveillance system home security

adt security
chicago security business
home theater
chicago

chicago suburb surveillance and security

video surveillance
chicago

cctv camera chicago

chicago community
surveillance systems

cctv installations
chicago

chicago office security systems

Bitcoin Casino
surveillance camera
systems chicago

home surveillance system
chicago
video
surveillance systems chicago

surveillance camera
system chicago

wireless surveillance
system chicago

home surveillance systems
chicago
video
surveillance system chicago

surveillance system chicago

home alarm systems

chicago home alarm
systems

chicago security system

surveillance systems
chicago

home alarm systems chicago

security cameras
chicago

chicago home security systems

chicago security cameras

security camera chicago
house alarm systems
chicago
home
theater

home security system chicago

security system chicago
residential camera
systems chicago
security
cameras chicago

chicago security systems
home theater
systems chicago

SEO Service India
SEO COMPANY INDIA
Best Seo Company India
Cheapest SEO India
Affordable SEO India
White Hat SEO India
Ethical SEO Services India

Men designer shoes Nigeria
Women dresses Nigeria
Women fashion accessories Nigeria
Indian Costumes Nigeria
Women lace bodycon dresses
Men designer Sneakers Nigeria
Women designer bags Nigeria
Women Leather bags Nigeria
Women underwears Nigeria Football
Jerseys Nigeria
Long evening gown
Nigeria
Indian fashion materials Nigeria
Original Peruvian Hair Nigeria
Original Supra Sneakers Nigeria
Women Fashion colar necklace Nigeria
Authentic women clothes Lagos Nigeria Indian
Wedding Suits Lagos Nigeria
Ethnic
Fabrics Lagos Nigeria
Cheap Women
Leather Bags Nigeria
Branded Hobo bags
Nigeria
Plus size women shoes
Nigeria
Plus size women clothes Nigeria
Plus Size women fashion costumes Nigeria
Ladies shoes Nigeria
Wedding ring Nigeria
Bitcoin,
Casino,
Gambling,
Gaming,Dice
Men Suits Nigeria
Women corporate wears Nigeria
Women short dresses Party Dress Nigeria
Maxi dress Nigeria

billing
software
,
quotation software
cambridge,
cambridge guide, cambridge travel,
hotels in cambridge,visit cambridge,
Arlington Heights Security Systems

Laser Hair Removal Delhi
Hair
Transplant Delhi

muskelaufbau
kreatin
creatine
creatin kaufen
arginin
l'arginin
maca
potenzmittel
natuerliche potenzmittel
acai
acai beere
acai diaet
acai 6000
moringa
moringa kapseln
moringa pulver
Web Design Dublin
Web Design Galway
Web Design Cork
SEO Company Ireland
Web Design Ireland
Web Design Company
Web Design Donegal
Web Design Sligo
Web Design Athlone
Web Design Northern Ireland
Web Design Ireland
Ecommerce web design
Online Shop Design
Web Design Cavan SEO
Ireland

jquery sliderr
responsive sliderr
content sliderr
image sliderr
jquery carouseljquery carousel 
profumi,
profumeria  Handy
Reparatur Bremen
   Iphone
Display Reparatur Bremen

Iphone 5 Display Reparatur

Samsung Galaxy S3 Display Reparatur

Samsung Galaxy S4 Display
Reparatur
Ipad Display
Reparatur
Ipod 5 Display
Reparatur
Htc Handy
Display Reparatur
Iphone 4
Display Reparatur
Handy
Reparatur Service
Samsung
Galaxy S2 Display Reparatur

Apple Iphone 5 Display Glas Reparatur

Htc One Display Reparatur
Samsung S3 LTE I9305 Display
Reparatur
Iphone Display
Reparatur Bremen

personalized baby gifts
baby gifts
baby gift baskets  unique
baby gifts
baby blankets
baby towels

 profumi
profumeria 
Mobile app development singapore,
android app development singapore, iOS app
development singapore
,

Mobile app development malaysia,
android app development malaysia,
iphone app development Malaysia,
ipad app development Malaysia,
ios app development malaysia
,
beauty
salon delhi
,
app development company malaysia
,
leadmotion malaysia
,
beauty
parlour delhi
, Minibus hire Glasgow
Minibus hire in Glasgow
Coach hire Glasgow
Coach hire in Glasgow
Glasgow minibus hire
Glasgow coach hire
Minibus hire Glasgow
airport Minibus hire Glasgow with driver
 Minibus hire  Coach
hire
Bus hire Glasgow
16 seater minibus hire Glasgow
Glasgow bus hire
Wedding coach hire Glasgow 
geburtskarten ,
geburtskarten online ,
geburtsanzeigen ,
geburtskarten selber gestalten ,
geburtskarte selber machen,
danksagungskarten , einladungskarten ,
fotokarten ,
fotokarten selber gestalten ,
babykarten ,
hochzeitskarten ,
hochzeitskarten online gestalten ,
karten drucken ,
geburtstagseinladung online gestalten ,
geburtstagskarte   tshirts 
, t-shirt   ,
 t-shirts  ,shirt
kaufen
  , t-shirt kaufen  ,
t-shirt druck
  , t-shirt bedrucken ,
t-shirt gestalten ,
 t-shirt selber gestalten ,
.t-shirt selber machen ,
.t-shirt online shop ,
t-shirt online gestalten ,
t-shirt online designen
, t-shirt drucken
online
  , t-shirt design
extensões de unhas 
o melhor curso de unhas
gel de construção
cursos de unhas de gel
produtos para unhas 
unhas
fashion nails
emprego
fulfillment services
3rd party logistics  fulfillment
service online
fulfillment
fulfillment company
e commerce fulfillment
product fulfillment
chicago fulfillment
fulfillment companies 
fulfillment and distribution  midwest
fulfillment
fulfillment houses
order fulfillment
fulfillment center
pack and
ship logistics
wine fulfillment
 fulfillment house
parcel shipping
international shipping
third party logistics
fulfillment warehousing
wine shipping
supply chain management
illinois fulfillment
adwords management company
seo company reading
seo company berkshire 
pay per click company
 mobile website design 
bee scorecard
scorecard bee
bee and bbbee compliancy
bbbee compliancy
bee scorecards in south africa 
bee
bbbee  
bee certification
bee certificates
bee consultants  SEO
COMPANY
SEARCH ENGINE OPTINMIZATION 
SEO SERVICES 
BEST SEO COMPANY
INTERNET MARKETING
hong kong escort
hong kong escorts
escort hk
hk escort
escort hong kong
escort in hong kong
hong kong escort in service
hong kong escort agency
the best hong kong escort
escort hong kong service
hong kong massage service
hong kong escort massage
escort service hong kong
escort massage service hong kong
hongkong escorts
Calgary Web Design
Calgary Software
Calgary Web Development
Calgary SEO
Calgary Websites
Calgary Apps
Web Design Calgary
Web Development Calgary
Website Design Calgary
Calgary Web Designer
Calgary Web Designers
Calgary Web Design Company
Web Designer In Calgary
Web Designers Calgary  
  Calgary Website Design  Used
cars for sale in Kuwait
Flats for
rent in Kuwait
jobs in Kuwait
Kuwait classified  Used
cars for sale in UAE
Flats for
rent in UAE
 jobs in UAE
UAE classifieds
Used cars for sale in Bahrain
Flats for rent in Bahrain
jobs in Bahrain
Bahrain classifieds
Used cars for sale in Saudi Arabia
Flats for rent in Saudi Arabia  jobs
in Saudi Arabia
Saudi Arabia
classifieds
Used cars for sale in
Qatar
Flats for rent in Qatar
jobs in Qatar
Qatar classifieds
Used cars for sale in Oman
Flats for rent in Oman
jobs in Oman
Oman classifieds

tembusu

thanks for sharing I really loves to stay around this website and be a part of Tembusu Condo where I can get a lot of valuable Tembusu Condominium and beneficial advice from other experienced Tembusu people that share this information

Great. Thanks for the

Great. Thanks for the information. I really enjoy reading this one so wonderful. - The Balancing Act

Promotional Codes

Some people say that shopping online with these reductions is a kind of catch.Yes, it is. However, in no case is it harmful to consumers. Companies have developed this mechanism in order to increase their clients and the volume of products sold, which significantly increases their profits.

Promotional Codes

Art Workshops

Of course, this ability to defend may extend into adulthood. A child is not a victim becomes an adult who is not a victim. It is a fact that martial arts training is much more effective to deter violent crime carrying a gun or pepper spray. It can never be used against you.

Kids Art Classes

salmon. The bus ads remind

salmon. The bus ads remind shoppers to look for the "Salmon-Safe" label, which blesses fresh locally produced eggs, milk, wine and produce. This label assures the customer that the agricultural practices of the farm or vineyard in question do not harm salmon habitat. It's a message that seems tailor-made for this city, where organic coffee shops, farmers markets and agricultural cooperatives flourish...
http://e-papierossy.com.pl/en/e-papierosy/61-e-papierosy-gombit-5353h.html
http://e-papierossy.com.pl/en/e-papierosy/65-e-papierosy-gombit-543567.html

http://e-papierossy.com.pl/en/e-papierosy/67-e-papierosy-gombit-134577.html
http://e-papierossy.com.pl/en/e-papierosy/70-e-papierosy-gombit-54246.html