Salmon-Safe public service advertising & recognition campaigns celebrate certified landowners.

Scenes of salmon climbing a park slide or leaping from a playground water fountain have been among the images that have greeted Portland commuters during Salmon-Safe's high profile public awareness campaigns. The Salmon-Safe Portland Parks bus sides were part of a 6-month SALMON + OUR PARKS awareness campaign by Salmon-Safe and Ecotrust Salmon Nation.

How are you communicating your environmental leadership?

Salmon-Safe also works with certified organizations to offer media events and community celebrations. Salmon-Safe and Portland Parks & Recreation kicked off the SALMON + OUR PARKS campaign with a day-long public celebration on the river at Willamette Park. Media events & site tours to announce Salmon-Safe certification have generated extensive print and electronic media coverage for many Salmon-Safe clients.

Download the "Slide" bus side ad

Download the "Fish" bus side ad
Download the "Fountain" bus ad

Download the SALMON+OUR PARKS poster

Building brand & business value through high impact campaigns

Corporate and university certifications including Nike and Portland State University also have been promoted with high visibility public service ad campaigns in the Portland area. Salmon-Safe's 2006 campaign celebrating the certification of Nike's world headquarters campus included print ad PSAs and bus side advertising. For Portland State University, Salmon-Safe developed a targeted 6-month campaign that included a media event, bus side advertising, and billboards.

Download the Nike "Clean Race" and "New Team" print ads
Download the PSU "Book Shelf" bus ad

Salmon-Safe public service campaigns are a pro bono project of Portland ad agency Livengood-Nowack with ongoing support from media sponsors Clear Channel Communications and Lamar Media.